By Melissa McDonald, Creative Director and Head Writer

Brains love stories.

Stories give moments meaning, they connect all the dots in our timelines.

Some of my favorite stories are the real-life ones that feel a little bit like folklore over time. I love the dishy, old-school celebrity stories, like the one about Elizabeth Taylor and Eddie Fisher. Or Elizabeth Taylor and Richard Burton. And then later the one about Elizabeth Taylor and Richard Burton.

There’s one rock-and-roll love story that has always stuck with me. It’s the story of when John Lennon met Yoko Ono.

John had been invited to privately preview Yoko’s exhibit in London. John was not impressed with any of her avant garde pieces until he came upon a ladder lit by a spotlight in the middle of the room. The ladder led to a canvas attached to the ceiling with typeface so small it required the use of a magnifying glass. So up he went.

“And in tiny little letters [on the canvas] it says ‘yes.’ So it was positive,” Lennon would later say of the one-worded message.

“I felt relieved. It’s a great relief when you get up the ladder and you look through the spyglass and it doesn’t say ‘no’…it said ‘yes.’”

The folklore around the John/Yoko origin story goes that it was the YES that compelled John to seek Yoko out, to actually meet her after perusing her work at the gallery. And thus began one of the most famous rock-and-roll love stories of all time.

I love this story, but beyond the romance I love that this story is about how saying yes propels us forward. The YEAH YEAH Agency is built on the idea of saying yes. So much so that “yes” is in the name…. twice!

Have you had a YES-propeller moment in your life or in your business? How has the story of your life, or your business, changed when you said YES? Josh said yes to creating the YEAH YEAH Agency and I’m so glad he did!

The YEAH YEAH Agency is all about putting your true self out there, telling your real story so that your customers can find you. We are here to help you find that voice and tell your story to the world. Let us show you where that YES can take you.