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Know-it-alls Welcome Here

Know-it-alls Welcome Here

Your social media has goals, and one of those goals is to be shareable. And one way to be shareable is to be informative. What is informative content? All kinds of social posts fall under the umbrella of “informative content” but the main characteristic of an...
Rebrand Triumphs and Tanks

Rebrand Triumphs and Tanks

Mars, Inc. recently unveiled some tweaks to their Iconic M&M mascots. And people had…. feelings. When a brand has been around for decades, a company may decide it’s time to modernize or refresh their look or strategy. Understandable! Whether or not it goes...
Competing With Goldfish Brain

Competing With Goldfish Brain

Your customer is a goldfish. Or at least they might be. There’s a hot internet debate about the modern human attention span being “possibly” lower than a goldfish’s. And if that sounded fishy to you, it sounded nothing short of deep-fried fish...
Speak Up: Why Your Company’s Voice Matters

Speak Up: Why Your Company’s Voice Matters

Use your words. Your company is a living thing. It’s independent from you, the owner or employee, kind of like your teenager keeping a five-pace minimum from you in Target. Realizing a company is an independent and living thing means recognizing that it needs its own...
Josh’s Squashes: Story & Personalization on Social Media

Josh’s Squashes: Story & Personalization on Social Media

If you’re interested in giving a boost to your business’s social media presence, then read on! I want to show you how communicating as a business comes down to putting the “corpus” in corporation. And by “corpus,” I’m referring to the Latin word meaning “body” that...

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