Your social media has goals, and one of those goals is to be shareable. And one way to be shareable is to be informative. What is informative content? All kinds of social posts fall under the umbrella of “informative content” but the main characteristic of an...
What can small businesses learn from this year’s ad spend at Super Bowl LVI? A LOT. Our team spent Sunday afternoon together geeking out watching and re-watching Super Bowl ads. It was a challenge because the ads move fast! Some ads – too few, in fact – really grabbed...
Mars, Inc. recently unveiled some tweaks to their Iconic M&M mascots. And people had…. feelings. When a brand has been around for decades, a company may decide it’s time to modernize or refresh their look or strategy. Understandable! Whether or not it goes...
Your customer is a goldfish. Or at least they might be. There’s a hot internet debate about the modern human attention span being “possibly” lower than a goldfish’s. And if that sounded fishy to you, it sounded nothing short of deep-fried fish...
Use your words. Your company is a living thing. It’s independent from you, the owner or employee, kind of like your teenager keeping a five-pace minimum from you in Target. Realizing a company is an independent and living thing means recognizing that it needs its own...
If you’re interested in giving a boost to your business’s social media presence, then read on! I want to show you how communicating as a business comes down to putting the “corpus” in corporation. And by “corpus,” I’m referring to the Latin word meaning “body” that...
TOP THREE REASONS YOU SHOULD TAKE THE TIME TO PUT ALL YOUR GOOGLE MY BUSINESS PIECES TOGETHER:
1. Having a Google My Business presence allows your business to appear in Maps and Google Pack Searches.
2. Reviews! Reviews! More reviews!
3. It's free!
TikTok, as a platform, is very rarely used by brands in an effective way. As we present awards for achievements in TikTokery, we will also talk about the various features of the platform being used — and how, in some cases, those features are being used by brands to partner with creators.