Advertising Trends for 2022 Gleaned From the Biggest Ad Spend Day of the Year
What can small businesses learn from this year’s ad spend at Super Bowl LVI? A LOT. Our team spent Sunday afternoon together geeking out watching and re-watching Super Bowl ads. It was a challenge because the ads move fast! Some ads – too few, in fact – really grabbed...
Rebrand Triumphs and Tanks
Mars, Inc. recently unveiled some tweaks to their Iconic M&M mascots. And people had…. feelings. When a brand has been around for decades, a company may decide it’s time to modernize or refresh their look or strategy. Understandable! Whether or not it goes...
Competing With Goldfish Brain
Your customer is a goldfish. Or at least they might be. There’s a hot internet debate about the modern human attention span being “possibly” lower than a goldfish’s. And if that sounded fishy to you, it sounded nothing short of deep-fried fish...
Speak Up: Why Your Company’s Voice Matters
Use your words. Your company is a living thing. It’s independent from you, the owner or employee, kind of like your teenager keeping a five-pace minimum from you in Target. Realizing a company is an independent and living thing means recognizing that it needs its own...
Josh’s Squashes: Story & Personalization on Social Media
If you’re interested in giving a boost to your business’s social media presence, then read on! I want to show you how communicating as a business comes down to putting the “corpus” in corporation. And by “corpus,” I’m referring to the Latin word meaning “body” that...- Mind Your Own (Google My) Business
TOP THREE REASONS YOU SHOULD TAKE THE TIME TO PUT ALL YOUR GOOGLE MY BUSINESS PIECES TOGETHER: 1. Having a Google My Business presence allows your business to appear in Maps and Google Pack Searches. 2. Reviews! Reviews! More reviews! 3. It's free! - Is Twitter Taking a Dive?
We don’t know if you’ve heard but Twitter is really going through it right now. Much like… Read more: Is Twitter Taking a Dive? - It’s a Social Media Showdown: IG v. TikTok
Newspapers are paid for through a combination of subscriptions and advertising. Radio programs are paid for by… Read more: It’s a Social Media Showdown: IG v. TikTok - And the Yoscar Goes to…
TikTok, as a platform, is very rarely used by brands in an effective way. As we present awards for achievements in TikTokery, we will also talk about the various features of the platform being used — and how, in some cases, those features are being used by brands to partner with creators. - Is Instagram Messing With You? Probably.
If you’ve been feeling like Instagram has been messing with you, you’re not alone. Has your Instagram… Read more: Is Instagram Messing With You? Probably. - Funny You Should Say That
Your social media has goals, and one of those goals is to be shareable. And one way… Read more: Funny You Should Say That - Know-it-alls Welcome Here
Your social media has goals, and one of those goals is to be shareable. And one way to be shareable is to be informative. - Advertising Trends for 2022 Gleaned From the Biggest Ad Spend Day of the Year
What can small businesses learn from this year’s ad spend at Super Bowl LVI? A LOT. Our… Read more: Advertising Trends for 2022 Gleaned From the Biggest Ad Spend Day of the Year - Rebrand Triumphs and Tanks
- Competing With Goldfish Brain
- Speak Up: Why Your Company’s Voice Matters
- Josh’s Squashes: Story & Personalization on Social Media
If you’re interested in giving a boost to your business’s social media presence, then read on! I… Read more: Josh’s Squashes: Story & Personalization on Social Media
