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Josh’s Squashes: Story & Personalization on Social Media

Josh’s Squashes: Story & Personalization on Social Media

If you’re interested in giving a boost to your business’s social media presence, then read on! I want to show you how communicating as a business comes down to putting the “corpus” in corporation. And by “corpus,” I’m referring to the Latin word meaning “body” that...
Scheele Meale: Reale?

Scheele Meale: Reale?

Hey guys, did you catch the Kyle Scheele TikTok-Gas-Station-Cutout-Reverse-Heist-Brand-Crossover-Charity-Marketing-Pizza-Sandwich Saga of 2021? Hilarious, right? The sum-up: TikToker Kyle Scheele, upon realizing that convenience store employees have no idea how giant...
Your Customer Wants to Laugh

Your Customer Wants to Laugh

By Melissa McDonald, Creative Director and Head Writer I was recently in one of those popular Japanese stores in the mall. I saw this folder and maybe I’m just too persuadable but I laughed. I wasn’t sure if this was a cultural/translation issue, like was this...
Your Audience’s Brain Loves Stories

Your Audience’s Brain Loves Stories

By Melissa McDonald, Creative Director and Head Writer Brains love stories. Stories give moments meaning, they connect all the dots in our timelines. Some of my favorite stories are the real-life ones that feel a little bit like folklore over time. I love the dishy,...

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