Scheele Meale: Reale?
Hey guys, did you catch the Kyle Scheele TikTok-Gas-Station-Cutout-Reverse-Heist-Brand-Crossover-Charity-Marketing-Pizza-Sandwich Saga of 2021? Hilarious, right? The sum-up: TikToker Kyle Scheele, upon realizing that convenience store employees have no idea how giant...
Your Customer Wants to Laugh
By Melissa McDonald, Creative Director and Head Writer I was recently in one of those popular Japanese stores in the mall. I saw this folder and maybe I’m just too persuadable but I laughed. I wasn’t sure if this was a cultural/translation issue, like was this...
Your Audience’s Brain Loves Stories
By Melissa McDonald, Creative Director and Head Writer Brains love stories. Stories give moments meaning, they connect all the dots in our timelines. Some of my favorite stories are the real-life ones that feel a little bit like folklore over time. I love the dishy,...- Mind Your Own (Google My) Business
TOP THREE REASONS YOU SHOULD TAKE THE TIME TO PUT ALL YOUR GOOGLE MY BUSINESS PIECES TOGETHER: 1. Having a Google My Business presence allows your business to appear in Maps and Google Pack Searches. 2. Reviews! Reviews! More reviews! 3. It's free! - Is Twitter Taking a Dive?
We don’t know if you’ve heard but Twitter is really going through it right now. Much like […] - It’s a Social Media Showdown: IG v. TikTok
Newspapers are paid for through a combination of subscriptions and advertising. Radio programs are paid for by […] - And the Yoscar Goes to…
TikTok, as a platform, is very rarely used by brands in an effective way. As we present awards for achievements in TikTokery, we will also talk about the various features of the platform being used — and how, in some cases, those features are being used by brands to partner with creators. - Is Instagram Messing With You? Probably.
If you’ve been feeling like Instagram has been messing with you, you’re not alone. Has your Instagram […] - Funny You Should Say That
Your social media has goals, and one of those goals is to be shareable. And one way […] - Know-it-alls Welcome Here
Your social media has goals, and one of those goals is to be shareable. And one way to be shareable is to be informative. - Advertising Trends for 2022 Gleaned From the Biggest Ad Spend Day of the Year
What can small businesses learn from this year’s ad spend at Super Bowl LVI? A LOT. Our […] - Rebrand Triumphs and Tanks
- Competing With Goldfish Brain
- Speak Up: Why Your Company’s Voice Matters
- Josh’s Squashes: Story & Personalization on Social Media
If you’re interested in giving a boost to your business’s social media presence, then read on! I […]
