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Rebrand Triumphs and Tanks

Rebrand Triumphs and Tanks

Mars, Inc. recently unveiled some tweaks to their Iconic M&M mascots. And people had…. feelings. When a brand has been around for decades, a company may decide it’s time to modernize or refresh their look or strategy. Understandable! Whether or not it goes...
Why it Works: Life Cereal’s “Mikey”

Why it Works: Life Cereal’s “Mikey”

“He likes it! Hey, Mikey!” How old are you by the measure of a Life Cereal commercial? Are you… Old enough to be Mikey’s mom?Old enough to be Mikey’s brother?Old enough to be Mikey? or Have no idea which means young enough to be Mikey’s daughter? Chances are...

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