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Josh’s Squashes: Story & Personalization on Social Media

Josh’s Squashes: Story & Personalization on Social Media

If you’re interested in giving a boost to your business’s social media presence, then read on! I want to show you how communicating as a business comes down to putting the “corpus” in corporation. And by “corpus,” I’m referring to the Latin word meaning “body” that...

Would a Delighted Unicorn Share This Post?

Would a Delighted Unicorn Share This Post?

Ok brace yourself for a mess of words and perhaps the cheesiest thing I've ever written in my whole life but I wholeheartedly endorse every word. There. You've been warned. I. The first word in the mess of words is "marketing," which at its most fundamental...

Scheele Meale: Reale?

Scheele Meale: Reale?

The stunt goes viral and fans start tagging Kum & Go who respond by fully engaging in the fun. This results in a “meal” being created in partnership with Red Bull (who jumped in…

The Least Boring Thing in the World is You

I previously shared on this blog that in our quest to engage with and grow our audience, we tend to get distracted by a bunch of social media “rules” that make posting a burden for many businesses. There’s only one rule I shared that matters, which is to…

Upping Your Social Game by Mentalizing

Upping Your Social Game by Mentalizing

“Mentalizing” is most associated with the relatability of your content, because mentalizing is closely related to empathizing. Your follower may see themselves in your content, but they may also be seeing their best friend or family member. So if your follower “thinks” it’s relatable to someone else they are just as likely to share it.

The Boring Rule to Social Media

The Boring Rule to Social Media

Early in our journey as a company, we came across a little trick to make our online experience less of a chore. This method is now guiding the way we represent clients. We want to share it with you. 

Social Media that is just “AS YOU WIIIIIISH”

Social Media that is just “AS YOU WIIIIIISH”

Count Rugen really got it. His cohort in crime, Prince Humperdinck, was absolutely swamped with a wedding to arrange, a war to start, a wife to murder, and a neighboring country to frame for it. It’s a lot for a Prince to handle.  Princess Bride-level world...

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