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Mind Your Own (Google My) Business
TOP THREE REASONS YOU SHOULD TAKE THE TIME TO PUT ALL YOUR GOOGLE MY BUSINESS PIECES TOGETHER:
1. Having a Google My Business presence allows your business to appear in Maps and Google Pack Searches.
2. Reviews! Reviews! More reviews!
3. It’s free!
Is Twitter Taking a Dive?
We don't know if you've heard but Twitter is really going through it right now. Much like Twitter itself, the situation is a little wild and oddly political. At YEAH YEAH the closest we get to being a political organization is our desire to vote Leslie Knope into...
It’s a Social Media Showdown: IG v. TikTok
Newspapers are paid for through a combination of subscriptions and advertising. Radio programs are paid for by selling advertising slots. Television programs are paid for by selling advertising slots, and sometimes even by product placement within the programs...
And the Yoscar Goes to…
TikTok, as a platform, is very rarely used by brands in an effective way. As we present awards for achievements in TikTokery, we will also talk about the various features of the platform being used — and how, in some cases, those features are being used by brands to partner with creators.
Is Instagram Messing With You? Probably.
If you've been feeling like Instagram has been messing with you, you're not alone. Has your Instagram account's engagement been down and you're not really sure what's causing it? The rules seem to be changing, which would be fine if they could at least tell you what...
Funny You Should Say That
Your social media has goals, and one of those goals is to be shareable. And one way to be shareable is to be funny. We love funny here at YYA. What is funny content? Asking what defines "funny" might seem like an unnecessary question, but it's trickier than you think....
Know-it-alls Welcome Here
Your social media has goals, and one of those goals is to be shareable.
And one way to be shareable is to be informative.
Advertising Trends for 2022 Gleaned From the Biggest Ad Spend Day of the Year
What can small businesses learn from this year’s ad spend at Super Bowl LVI? A LOT. Our team spent Sunday afternoon together geeking out watching and re-watching Super Bowl ads. It was a challenge because the ads move fast! Some ads – too few, in fact – really grabbed...
Rebrand Triumphs and Tanks
Mars, Inc. recently unveiled some tweaks to their Iconic M&M mascots. And people had.... feelings. When a brand has been around for decades, a company may decide it’s time to modernize or refresh their look or strategy. Understandable! Whether or not it goes over...
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