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Competing With Goldfish Brain

Competing With Goldfish Brain

Your customer is a goldfish. Or at least they might be. There's a hot internet debate about the modern human attention span being "possibly" lower than a goldfish's. And if that sounded fishy to you, it sounded nothing short of deep-fried fish sticks to researchers...

Speak Up: Why Your Company’s Voice Matters

Speak Up: Why Your Company’s Voice Matters

Use your words. Your company is a living thing. It’s independent from you, the owner or employee, kind of like your teenager keeping a five-pace minimum from you in Target. Realizing a company is an independent and living thing means recognizing that it needs its own...

Josh’s Squashes: Story & Personalization on Social Media

Josh’s Squashes: Story & Personalization on Social Media

If you’re interested in giving a boost to your business’s social media presence, then read on! I want to show you how communicating as a business comes down to putting the “corpus” in corporation. And by “corpus,” I’m referring to the Latin word meaning “body” that...

Would a Delighted Unicorn Share This Post?

Would a Delighted Unicorn Share This Post?

Ok brace yourself for a mess of words and perhaps the cheesiest thing I've ever written in my whole life but I wholeheartedly endorse every word. There. You've been warned. I. The first word in the mess of words is "marketing," which at its most fundamental...

Scheele Meale: Reale?

Scheele Meale: Reale?

The stunt goes viral and fans start tagging Kum & Go who respond by fully engaging in the fun. This results in a “meal” being created in partnership with Red Bull (who jumped in…

The Least Boring Thing in the World is You

I previously shared on this blog that in our quest to engage with and grow our audience, we tend to get distracted by a bunch of social media “rules” that make posting a burden for many businesses. There’s only one rule I shared that matters, which is to…

Upping Your Social Game by Mentalizing

Upping Your Social Game by Mentalizing

“Mentalizing” is most associated with the relatability of your content, because mentalizing is closely related to empathizing. Your follower may see themselves in your content, but they may also be seeing their best friend or family member. So if your follower “thinks” it’s relatable to someone else they are just as likely to share it.

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